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Welcome Haglöfs!

Jonas Paurell

31 jan. 2022

The Jubilee Expedition is pleased to announce that Haglöfs has joined the group of sponsors!

The Jubilee Expedition is pleased to announce that Haglöfs has joined the group of sponsors! We asked the amazing team over at Haglöfs HQ three questions:

Who are you and what do you do as a company?

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors and do all we can to ensure that it will still be there for future generations to explore.

Why did you decide to support the expedition?

For us, it was an easy decision to come onboard as sponsors of the Jubilee Expedition. The original expedition done by Nordenskiöld and his team set off just 14 years before our founder, Wiktor Haglöf was born. It was in that era of the great polar expeditions that the first backpacks were created in his shed in Dalarna, Sweden. Haglöf and Nordenskiöld might never have met, but they definitely shared that Outsiders By Nature mindset that is still in the very fabric of Haglöfs’ approach to creating products today.

What are you most excited about?

The Jubilee Expedition will venture out to one of the most inhospitable areas of the world, in extreme temperatures, and we are proud to have been chosen as apparel suppliers for this adventure. We take it as a sign of trust in our approach to make performance products that are built to keep our customers warm and dry, even in the harshest conditions.

Furthermore, and more importantly, Jonas and the team are undertaking this journey for an important cause. The polar regions of our world are experiencing devastating and rapid effects of climate change and the mission of the Jubilee Expedition is to highlight these effects through climate science with the aim to help accelerate global climate action. The world is not yet on track in helping the planet to stay within 1.5°C of warming to avoid the worst impacts of climate change. It requires an enormous global effort from governments and companies to get back on this track. And we need to work together, all of us, to make this happen.

At Haglöfs we have committed to an ambitious climate strategy to reduce our emissions by 50% over the next 10 years and reach net zero already by 2030. And because we know this will take time to have an effect, we have also committed to taking full responsibility for the remaining emissions by going climate neutral in 2021 through the purchase of high-quality certified carbon credits. 

Read more about our climate commitment here:

Good luck Jonas and the whole Jubilee Expedition team.

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